The Project

Following the merge of the two private banks Schelhammer & Schattera and Capital Bank to form Schelhammer Capital, a large-scale awareness campaign was to anchor the new brand in the minds of the target group. The primary target group is people who are currently customers of a retail bank but have private banking potential due to their wealth situation. We won the pitch with our campaign concept and were commissioned to implement the campaign.

Thanks to our partners for the successful collaboration:

Ralph König / WILDUNDWUNDERBAR (Photography)
Gerd Tschebular (Video)
Lichtwerk Graz (Lighting)
Adi Lozancic (Production)

Hartinger Consulting was responsible for the creative concept, media strategy, creative direction and the design of all advertising materials for the campaign.