Zu deiner Suche wurden leider keine Ergebnisse gefunden.

advise

design

network

produce

Gesundheitsfonds Steiermark

DIE BEWEGUNGSREVOLUTION

The Styrian Health Fund is launching a fitness and health initiative for Styria in 2023/2024 together with the sports associations ASKÖ, ASVÖ and SPORTUNION. The aim is to increase and strengthen everyday physical activity among the Styrian population. We were commissioned with this project and were able to support it in terms of communication and public relations.

Project

For this project, we developed a concept and corporate design, conceived the online and offline campaign, planned and implemented the website, prepared the social media presence and managed the kick-off event on June 29, 2023 at the Stadthalle in Graz, Styria.

Client:	Gesundheitsfond Steiermark
Services:	Strategy, Design, Production
Link:	www.diebewegungsrevolution.at
Year:	2023/2024

Concept

How do you set a movement in motion? With a revolution, the movement revolution! Your time to stand up. The name and slogan alone are powerful and rousing. The concept makes it clear that even small steps can make a big difference and that collective change is fun.

Logo

„Die Bewegungsrevolution“ stands for itself.

Font

A modern, sans serif font was chosen for the headline. As a contrast to the logo, handwritten lettering is used for the sub headline, which picks up on the character of a revolution through its texture.

Colors

The style consists of bold, activating, attention-grabbing and friendly colors that balance the strong message and imply fun.

Visuals

The focus is on people. That is why illustrations of people in motion and in everyday life are used. The proportions, colors and linework of the illustrations are chosen in such a way that they decouple ideals of beauty and promote inclusion.

Campaign

Clear, colorful and actionist. The posters and visuals stand out clearly in public spaces, underline the message of „Die Bewegungsrevolution“ and motivate the population.

Website

The website is the central touchpoint for all Styrian citizens, partners and associations. The focus is on user-friendliness and accessibility. The design elements give the website a cheerful, playful and modern look.

Social Media

The revolution continuios online on Facebook and Instagram. The aim is to build a community and not only inform and entertain the population, but also actively involve them.

Event

The kick-off event was designed down to the last detail: stage set, first challenges and sporty goodie bags for all representatives from politics and sport.

Collage-DBR

Interested?

More than just a logo.

We are happy to support you and develop a marketing strategy together.

Get in touch

0345285556

office@hartinger.at

Hartinger Consulting GmbH

Römerstraße 18
8430 Kaindorf an der Sulm/Leibnitz
Österreich

We are looking forward to your message.