About the client
FH CAMPUS 02 is considered to be the university of applied sciences for business, located in Graz. Future experts in technology and business are trained there. Special attention is paid in the Styrian capital to quality and future-oriented teaching, as well as the strong link to the real economy, already during the studies.
For this year’s campaign, the focus was to be placed on the unique selling points of the FH CAMPUS 02: the proximity to business, the high level of practical relevance in studies, and the campus as a feel-good place. In addition, it was important to create a universally applicable concept with both the visual language and the campaign slogan that could be broken down to all degree programs at FH CAMPUS 02.
To meet these very requirements, we developed a campaign consisting of two central elements: a catchy slogan that is immediately associated with FH CAMPUS 02 and conveys the core messages, and an “eye-catching” visual language that visually clarifies the message.
Thanks to our partners for the successful cooperation:
Martin Gruja (Video)
Stefan Leitner (Photography)
Andrea Malessardi (H&M)
Adi Lozancic (Styling)
Flare Talents (Models)
KPTN Marketing (Social Media)
Hartinger Consulting was responsible for the conception, creative direction and design of all advertising materials for the campaign.