About the customer
Among wine connoisseurs, the Gross winery in Ratsch an der Weinstraße, thanks to its individuality, has been one of the renowned addresses in Styria for years. Alois Gross, owner of the winery, which is located in the picturesque wine-growing region of southern Styria, is one of the pioneers of Styrian quality viticulture.
The big challenge was to transfer the traditional touch of the brand into a contemporary digital appearance. However, the brand’s online presence had to follow Gross’ classic brand communication in order to remain authentic. The task was therefore to combine the old and the new in an appealing way.
Based on the existing brand identity of the Gross winery, Hartinger Consulting developed a new web presence. The communicative goal was to make the brand “Gross” more present and better known. In addition, the website was to support sales in increasing bottle sales of the Jacobi series – the winery’s core product.