About the client
For 27 years, Gabriele Fasching has been helping people who want to bring out the best in themselves and their personalities. Her daily work is as much about personal stories as it is about hard-hitting business. The trainer and mentor advises people with rough edges, sets accents and connects. All of this is evident in the logo, the centerpiece of the new corporate design.
A logo, or rather a new corporate design, always brings challenges. In Gabriele Fasching’s case, it is her fascinating profession, which demanded a special sensitivity for colors and shapes. Due to these restrictions, it was not an easy task to find a suitable combination of expressive colors and the appropriate shapes.
A logo that does justice to the structured way of working in the personality trainings through special clarity. At the same time we made sure that the already mentioned corners, edges, accents and connections are already visible in the logo by discreet interventions in the typeface.