FH CAMPUS 02 is the direct link between education and professional life for future students. This unique selling proposition should also be reflected in communication. And also that the FH CAMPUS 02 can be seen as a link between students, teachers, researchers and of course the economy. So like a HUB - this works in all directions and is always represented with a 6-corner.
About the client
FH CAMPUS 02 is considered to be the university of applied sciences for business, located in Graz. The future experts for technology and business are educated there. Special attention is paid in the Styrian capital to quality and future-oriented teaching, as well as to the strong link to the real economy, already during the studies.
A campaign that inspires bachelor graduates to pursue a part-time master’s degree. The aim is to show that it is possible to study for a Master’s degree at the FH Campus 02 while working, and that there is no need to decide whether to work or study.
This campaign pursued the goal of motivating students and graduates of a bachelor course, from Campus 02 and also other universities, to study for a master’s degree. Furthermore, to reach the respective target group with relevant and prepared content and to inspire them to study.