About the customer
Baking is not only her passion, but also part of her profession, because Christina is a true power woman. She is a farmer, a guest manager, an entrepreneur, an author, a baker and, by the way, one of the most successful food bloggers in the country. We are very proud to have been able to accompany the success story “Baking with Christina” for years.
Useful tips and tricks from Christina Bauer, tear-off shopping lists and menu suggestions for re-cooking. All these elements are part of the weekly planner project. Our challenge was to create an appealing overall concept that both integrates with the existing corporate design and is intuitive to use on a daily basis. Packing the final product with a pinch of Christina was also part of our high quality and design standards.
The weekly planner is intended to provide inspiration for fresh daily cooking and to make the associated planning of purchases much easier. The individual weeks are clearly presented on one page for planning. Right next to it is a tear-off cheat sheet for shopping. Through a variety of valuable information from Christina around seasonal and regional fruits and vegetables, the weekly planner also pursues a very sustainable goal. This not only reduces daily stress, but also the burden on the environment.