Since 2017, the seasonal stories have been bringing Kastner & Öhler's positioning to life season after season. The theme of the 2021 spring and summer campaign is "returning joie de vivre". In times of pandemic, the campaign is primarily intended to convey confidence and cheerfulness when looking ahead to the warm season.
About the customer
Kastner & Öhler sees itself as the premium fashion sales channel in southern Austria. In terms of content, Kastner & Öhler wants to be the “meeting place for style-conscious people in southern Austria” and has found the brand core value of “inspiration” for itself.
The challenge
Due to the prevailing difficult COVID-19 situation and the associated constraints, this shoot was a special challenge. We are very proud of the smooth process, as well as the beautiful results for all advertising material we developed and implemented for Kastner & Öhler. Special thanks to our partners for the successful cooperation:
Stefan Leitner (Photography)
Martin Gruja (Video)
Adi Lozancic (Choreography)
Nina Kepplinger (Styling)
Objective
This confidence and also lightness should be noticeable not only on the communication level but especially in the visual language. The photo concept was implemented on set in a great way with the combination of pastel colors and super light, delicate fabric panels. Joy, happiness and relaxed lightness were then also the order of the day for the models, which had to be implemented both in facial expressions and gestures but also in the general poses. The result was an overall image that does credit to the season’s story “joie de vivre”. The shoot itself was a logistical masterpiece. In addition to the 360° fashion campaign, the Kastner & Öhler KIDS and the Kastner & Öhler Home campaigns were created at the same time.
| Client: | Kastner & Öhler |
| Services: | Beraten, Gestalten |
| Link: | www.kastner-oehler.at |
| Year: | 2021 |
