Alles
Alles
Projekte
Services
Blogartikel
Kunden
Zu deiner Suche wurden leider keine Ergebnisse gefunden.
advise
design
network
produce
Kastner & Öhler | Gigasport

App-Campaign

Kastner & Öhler
has its own
app now!

The Assignment

Our assignment was clear: to make the new K&Ö app known within the existing PlusCard community of over 300,000 members — the largest loyalty program in southern Austria. The goal: to communicate clearly and charmingly to the target group how easy and comfortable their shopping experience can be from now on.

 

Client: Kastner & Öhler
Services: Beraten, Gestalten
Link: www.kastner-oehler.at
Year: 2025

The Message

Under the motto “Das geht APP jetzt!” (“Now it works APP!”) we use a playful question-answer mechanism to highlight the benefits of the app:

  • “I want more from my PlusCard!” — Now it works APP!
  • “I want all promotions directly on my smartphone!” — Now it works APP!

This simple and effective communication makes clear: with the K&Ö-app, everything becomes easier, faster and more convenient.

Distribution & Benefits

The campaign is run across all of Kastner & Öhler’s own channels and at point-of-sale. At every touchpoint, the benefits for users are clearly highlighted: at every purchase, they can collect points; directly in the app they receive vouchers and exclusive offers and are always up to date on trends and news.

A special highlight: The new app unites Kastner & Öhler and Gigasport in a single app. So whether it’s fashion highlights or sporty trends — with the K&Ö-app, every shopping-experience becomes a pleasure.

You like it?

That's great to hear.
We design campaigns that are targeted and attention-grabbing. We would be happy to do the same for you.
Inquire now
Call
Write
Show in maps

Hartinger Consulting GmbH

Römerstraße 18
8430 Kaindorf an der Sulm/Leibnitz
Österreich

We are looking forward to your message.

Soft-Relaunch Gesundheitsfonds Steiermark
Soft-Relaunch Gesundheitsfonds Steiermark
AXIS – simulator model
AXIS – simulator model
Kubart – Floristik und Gartenbau
Kubart – Floristik und Gartenbau