A CLEAR START TO THE NEW YEAR
Green Panther: Bronze
More alcohol is traditionally consumed in the period between Christmas and New Year than at any other time . In the interests of social responsibility, it therefore seemed obvious to surprise the 550 top Cristallo clients with a very special gift. A roll of packaging was sent via direct mail bearing the motto “A clear start to the New Year”.. . Not only was this a wonderful eye-catcher, it also delivered something useful: an elegant little pouch containing an alcohol measuring device, plus instructions on a tag and a banderole.