True to the slogan “GET INFECTED”, the launch campaign of the new INFECTED Store spreads unstoppably through the city.
From Kastner & Öhler’s former youth fashion department sprang the biggest denim store in the country . The opening was publicised with its own short clip entitled “Denim Fever”, produced in the style of old horror movies . Brand shopping bags and chains were also turned out, with hazard-yellow the hue of choice for the key business colour. In line with the slogan “GET INFECTED”, highlighters in the shape of syringes and sweets mimicking the appearance of pharmaceuticals were also produced for the launch campaign.