Hartinger Consulting
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What we do
and how we do it


 

We at Hartinger Consulting believe in brand power and the unstoppable force that good communication can unleash. As such, we provide competent advice to entrepreneurs, and together develop strong, sustainable brands. What is the core of the brand, its DNA, how will it be effective? And most importantly of all – what does the brand actually stand for and how is it positioned? All this needs to be clarified before we can start talking about a brand. And breathing life into a brand needs just the right communication strategy – we like to call it “strategic communication planning”, because our particular process deviates quite substantially from the classic “throwing money at advertising channels”.

While we’re on the subject of “deviation”: people’s behaviour and habits in the world of information and communication are constantly evolving. That’s nothing new. What is new, however, are the resulting possibilities and necessities that spring up in brand communication. We are happy to meet these challenges in multi-channel marketing projects. And – last but not least – we are keen business model craftsmen. Advancing digitalisation brings with it all sorts of questions in this respect. And no, an online shop is not the logical answer as to how we can guide your business into the digital age. We at Hartinger Consulting address all these questions in depth, every single day, using tried-and-tested processes and a great deal of passion.

Brand Process

Brand Research
INTERVIEWS,
OBSERVATION,
AUDIT
WORKSHOP
SYNTHESIS,
ANALYSIS
Brand Strategy
POSITIONING,
STRATEGY
Brand Design
CREATIVE DEVELOPMENT, DESIGN DEVELOPMENT
WORKSHOP
POSITIONING
Brand Engagement
IMPLEMENTATION
WORKSHOP
TOUCHPOINTS

Strategic
communication planning

Research
WORKSHOP I
Strategy
Planning
WORKSHOP II
Controlling
WORKSHOP III

Digital
Business model

Research
WORKSHOP I
Strategy
Modelling
WORKSHOP II
Roadmap
WORKSHOP III

Multi-channel
marketing

Research
WORKSHOP 1
Prototyping
Roadmap
WORKSHOP 2
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